{"id":157216,"date":"2026-04-24T13:49:08","date_gmt":"2026-04-24T16:49:08","guid":{"rendered":"https:\/\/www.blogsoestado.com\/danielmatos\/?p=157216"},"modified":"2026-04-24T13:49:11","modified_gmt":"2026-04-24T16:49:11","slug":"dia-das-maes-impulsiona-varejo-e-deve-movimentar-r-14-bilhoes","status":"publish","type":"post","link":"https:\/\/www.blogsoestado.com\/danielmatos\/dia-das-maes-impulsiona-varejo-e-deve-movimentar-r-14-bilhoes\/","title":{"rendered":"Dia das M\u00e3es impulsiona varejo e deve movimentar R$ 14 bilh\u00f5es"},"content":{"rendered":"\n

Campanha do S\u00e3o Lu\u00eds Shopping aposta em sorteio de ingressos para show de Roberto Carlos e brinde especial<\/mark><\/strong><\/em><\/p>\n\n\n\n

\"\"
O S\u00e3o Lu\u00eds Shopping aposta na combina\u00e7\u00e3o de experi\u00eancia e relacionamento com o cliente para a campanha do Dia das M\u00e3es<\/figcaption><\/figure>\n\n\n\n

O Dia das M\u00e3es de 2026 deve movimentar mais de R$ 14 bilh\u00f5es no varejo brasileiro e, em S\u00e3o Lu\u00eds, o S\u00e3o Lu\u00eds Shopping acompanha esse movimento com uma campanha voltada a brindes e sorteios, em uma das principais datas do calend\u00e1rio do com\u00e9rcio, atr\u00e1s apenas do Natal. O per\u00edodo \u00e9 considerado estrat\u00e9gico para o setor por reunir grande circula\u00e7\u00e3o nos centros de compra, forte apelo das a\u00e7\u00f5es promocionais e impacto direto nas vendas.<\/p>\n\n\n\n

De acordo com a Confedera\u00e7\u00e3o Nacional do Com\u00e9rcio de Bens, Servi\u00e7os e Turismo (CNC), o Dia das M\u00e3es deve manter faturamento acima de R$ 14 bilh\u00f5es em 2026, consolidando-se como a segunda principal data do varejo nacional. Em 2025, o desempenho do setor no per\u00edodo tamb\u00e9m ultrapassou esse patamar, resultado atribu\u00eddo \u00e0 diversifica\u00e7\u00e3o de produtos e ao avan\u00e7o de estrat\u00e9gias que integram canais f\u00edsicos e presenciais, especialmente no segmento de shopping centers.<\/p>\n\n\n\n

De forma geral, a data mant\u00e9m relev\u00e2ncia no calend\u00e1rio do com\u00e9rcio pela combina\u00e7\u00e3o entre apelo emocional e est\u00edmulo ao consumo. Nesse cen\u00e1rio, os shopping centers seguem como importantes polos de compra e experi\u00eancia, ampliando a\u00e7\u00f5es que v\u00e3o al\u00e9m da venda de produtos e estimulam o fluxo de consumidores.<\/p>\n\n\n\n

\u201cO Dia das M\u00e3es \u00e9 sempre uma data muito representativa para o varejo. Esse crescimento ressalta a for\u00e7a do setor e a capacidade dos shoppings de se reinventarem para atender aos desejos do consumidor. As campanhas tem\u00e1ticas e os investimentos em experi\u00eancias personalizadas s\u00e3o diferenciais importantes que contribuem para atrair mais p\u00fablico e estimular o consumo\u201d, afirma o gerente geral do S\u00e3o Lu\u00eds Shopping, Washington Mac\u00e1rio.<\/p>\n\n\n\n

Em S\u00e3o Lu\u00eds, o empreendimento aposta nessa combina\u00e7\u00e3o de experi\u00eancia e relacionamento com o cliente para a campanha do Dia das M\u00e3es. A a\u00e7\u00e3o inclui um \u201ccompre e ganhe\u201d, com distribui\u00e7\u00e3o de brinde mediante valor m\u00ednimo em compras, al\u00e9m de sorteio de ingressos para o show de Roberto Carlos, que acontece em 9 de maio.<\/p>\n\n\n\n

No \u201ccompre e ganhe\u201d, a cada R$ 500 em compras, o cliente recebe um potiche de cristal personaliz\u00e1vel. Para participar, \u00e9 necess\u00e1rio realizar compras nas lojas participantes, informar o CPF no ato da compra e cadastrar as notas fiscais no aplicativo do shopping. A promo\u00e7\u00e3o \u00e9 v\u00e1lida para compras realizadas entre 23 de abril e 10 de maio, ou enquanto durarem os estoques.<\/p>\n\n\n\n

J\u00e1 no sorteio, com R$ 500 em compras, o consumidor concorre a at\u00e9 seis pares de ingressos para o show de Roberto Carlos. O per\u00edodo de participa\u00e7\u00e3o segue at\u00e9 5 de maio, com apura\u00e7\u00e3o dos ganhadores prevista para o dia 7 de maio.<\/p>\n\n\n\n

Sobre o S\u00e3o Lu\u00eds Shopping<\/strong><\/p>\n\n\n\n

O S\u00e3o Lu\u00eds Shopping inaugurado no dia 20 de novembro de 1999 possui 56m\u00b2 ABL, 2 pavimentos, 233 lojas, 45 quiosques, 2 pra\u00e7as de alimenta\u00e7\u00e3o, 3 parques de divers\u00e3o, 2.400 vagas de estacionamento e 10 salas de cinema sendo 07 salas convencionais e 03 salas vips, academia e demais servi\u00e7os que atendem as necessidades dos nossos clientes. O S\u00e3o Lu\u00eds Shopping desempenha um papel fundamental no desenvolvimento socioecon\u00f4mico da regi\u00e3o atrav\u00e9s da gera\u00e7\u00e3o de 177 postos de empregos diretos e 1.650 postos indiretos.<\/p>\n","protected":false},"excerpt":{"rendered":"

Campanha do S\u00e3o Lu\u00eds Shopping aposta em sorteio de ingressos para show de Roberto Carlos e brinde especial O Dia […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-157216","post","type-post","status-publish","format-standard","hentry","category-sem-categoria"],"yoast_head":"\nDia das M\u00e3es impulsiona varejo e deve movimentar R$ 14 bilh\u00f5es - 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