{"id":14206,"date":"2025-01-13T17:41:43","date_gmt":"2025-01-13T20:41:43","guid":{"rendered":"https:\/\/www.blogsoestado.com\/evandrojunior\/?p=14206"},"modified":"2025-01-13T17:41:43","modified_gmt":"2025-01-13T20:41:43","slug":"o-boticario-apresenta-novo-egeo-choc-high-com-acao-exclusiva-no-fortnite","status":"publish","type":"post","link":"https:\/\/www.blogsoestado.com\/evandrojunior\/2025\/01\/13\/o-boticario-apresenta-novo-egeo-choc-high-com-acao-exclusiva-no-fortnite\/","title":{"rendered":"O Botic\u00e1rio apresenta novo EGEO Choc High com a\u00e7\u00e3o exclusiva no Fortnite"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.blogsoestado.com\/evandrojunior\/files\/2025\/01\/image-1-1.png\" alt=\"\" class=\"wp-image-14207\" width=\"532\" height=\"299\"\/><\/figure><\/div>\n\n\n\n<p><strong>S\u00c3O LU\u00cdS<\/strong> &#8211; O Botic\u00e1rio, marca de beleza mais amada do Brasil**, acaba de lan\u00e7ar a fragr\u00e2ncia compartilh\u00e1vel\u00a0Egeo Choc High, uma nova e ousada interpreta\u00e7\u00e3o do j\u00e1 amado Egeo Choc. <\/p>\n\n\n\n<p>Com uma combina\u00e7\u00e3o instigante de notas de chocolate e a sucul\u00eancia do morango, a novidade traz uma proposta equilibrada que traduz o efeito \u201csugar high\u201d, comprovado por meio da neuroci\u00eancia, ao despertar energia*** para curtir todos os momentos no modo m\u00e1ximo.<\/p>\n\n\n\n<p>Com o conceito \u201cVoc\u00ea meio doce, meio \u00e1cido\u201d criado pela AlmapBBDO,a campanha, desdobrada em filme, ser\u00e1 veiculada nas redes propriet\u00e1rias do Botic\u00e1rio, com conte\u00fados apontando para a dualidade e refor\u00e7ando a divers\u00e3o e sensorialidade da marca de perfumaria compartilh\u00e1veis com o p\u00fablico-alvo: a Gen Z. De acordo com o estudo Gera\u00e7\u00e3o CTRZ+Z, do Grupo Consumoteca (2022), os nascidos entre 1997 e 2012, que fazem parte da primeira gera\u00e7\u00e3o nativa 100% digital, est\u00e3o em busca de um lugar de protagonismo no mundo e n\u00e3o querem ser mais um na multid\u00e3o.<\/p>\n\n\n\n<p>Segundo\u00a0Carolina Carrasco, diretora de Branding e Comunica\u00e7\u00e3o do Botic\u00e1rio, Egeo \u00e9 uma marca que est\u00e1 conectada com o p\u00fablico por meio da divers\u00e3o, construindo conversas aut\u00eanticas com essa comunidade. <\/p>\n\n\n\n<p>\u201cA pluralidade \u00e9 uma caracter\u00edstica marcante do contexto cultural atual, especialmente quando falamos da Gen Z. \u00c9 uma gera\u00e7\u00e3o que n\u00e3o quer ser rotulada com um comportamento ou uma personalidade; ela entende que pode ser um pouco doce e tamb\u00e9m um pouco \u00e1cido \u2013 tudo ao mesmo tempo. A comunica\u00e7\u00e3o de EGEO Choc High traduz a dualidade das notas olfativas da fragr\u00e2ncia com muita divers\u00e3o e criatividade, promovendo a\u00e7\u00f5es e conversas que v\u00e3o do universo gamer at\u00e9 a culin\u00e1ria e os memes da internet, refor\u00e7ando mais uma vez o nosso compromisso de trazer a verdade da marca totalmente plugada com o consumidor\u201d,<em>\u00a0<\/em>comenta a executiva.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>S\u00c3O LU\u00cdS &#8211; O Botic\u00e1rio, marca de beleza mais amada do Brasil**, acaba de lan\u00e7ar a fragr\u00e2ncia compartilh\u00e1vel\u00a0Egeo Choc High, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14206","post","type-post","status-publish","format-standard","hentry","category-sem-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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