{"id":16110,"date":"2025-06-18T11:52:22","date_gmt":"2025-06-18T14:52:22","guid":{"rendered":"https:\/\/www.blogsoestado.com\/evandrojunior\/?p=16110"},"modified":"2025-06-18T11:52:24","modified_gmt":"2025-06-18T14:52:24","slug":"brahma-lanca-lata-decorada-para-celebrar-o-sao-joao-no-nordeste","status":"publish","type":"post","link":"https:\/\/www.blogsoestado.com\/evandrojunior\/2025\/06\/18\/brahma-lanca-lata-decorada-para-celebrar-o-sao-joao-no-nordeste\/","title":{"rendered":"Brahma lan\u00e7a lata decorada para celebrar o S\u00e3o Jo\u00e3o no Nordeste"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.blogsoestado.com\/evandrojunior\/wp-content\/uploads\/sites\/3\/2025\/06\/WhatsApp-Image-2025-06-18-at-10.41.26-1024x682.jpeg\" alt=\"\" class=\"wp-image-16111\" srcset=\"https:\/\/www.blogsoestado.com\/evandrojunior\/wp-content\/uploads\/sites\/3\/2025\/06\/WhatsApp-Image-2025-06-18-at-10.41.26-1024x682.jpeg 1024w, https:\/\/www.blogsoestado.com\/evandrojunior\/wp-content\/uploads\/sites\/3\/2025\/06\/WhatsApp-Image-2025-06-18-at-10.41.26-300x200.jpeg 300w, https:\/\/www.blogsoestado.com\/evandrojunior\/wp-content\/uploads\/sites\/3\/2025\/06\/WhatsApp-Image-2025-06-18-at-10.41.26-768x512.jpeg 768w, https:\/\/www.blogsoestado.com\/evandrojunior\/wp-content\/uploads\/sites\/3\/2025\/06\/WhatsApp-Image-2025-06-18-at-10.41.26-1536x1023.jpeg 1536w, https:\/\/www.blogsoestado.com\/evandrojunior\/wp-content\/uploads\/sites\/3\/2025\/06\/WhatsApp-Image-2025-06-18-at-10.41.26.jpeg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>Arte da lata transforma o design em narrativa, com casais dan\u00e7ando forr\u00f3, bandeirolas coloridas, fogueira acesa e um cen\u00e1rio que remete ao calor humano e \u00e0s celebra\u00e7\u00f5es juninas<\/strong><\/figcaption><\/figure>\n\n\n\n<p><strong>S\u00c3O LU\u00cdS <\/strong>&#8211; Com a cara do Nordeste e a alma dos arraiais, Brahma apresenta sua nova edi\u00e7\u00e3o limitada de latas decoradas de Brahma Chopp para o S\u00e3o Jo\u00e3o. Parte da campanha S\u00e3o Jo\u00e3o da Brahmosidade, a embalagem especial chega como um tributo visual \u00e0s festas que fazem o cora\u00e7\u00e3o do Brasil bater mais forte em junho.<\/p>\n\n\n\n<p>A arte da lata transforma o design em narrativa, com casais dan\u00e7ando forr\u00f3, bandeirolas coloridas, fogueira acesa e um cen\u00e1rio que remete ao calor humano e \u00e0s celebra\u00e7\u00f5es juninas. Em tons quentes e tra\u00e7os que sugerem movimento, o r\u00f3tulo convida o consumidor a mergulhar no clima da festa, transmitindo o esp\u00edrito de acolhimento t\u00edpico do S\u00e3o Jo\u00e3o, seja na frente dos grandes palcos ou, de forma mais tradicional, em frente \u00e0s casas, sob o calor das fogueiras.<\/p>\n\n\n\n<p>\u201cCom mais de 130 anos de hist\u00f3ria, Brahma \u00e9 mais do que uma cerveja, presente nas grandes paix\u00f5es do brasileiro, a marca \u00e9 tradi\u00e7\u00e3o nas melhores festas, incluindo o S\u00e3o Jo\u00e3o, e foi para homenagear este momento, que criamos essa lata especial, &nbsp;que vai direto no cora\u00e7\u00e3o de quem vive e sente essa festa como ela \u00e9, intensa, saborosa e cheia de hist\u00f3ria\u201d, comenta Felipe Cerchiari, diretor de Brahma.<\/p>\n\n\n\n<p>A iniciativa refor\u00e7a o posicionamento de Brahma como parceira das grandes festas populares e amplifica o v\u00ednculo afetivo com o consumidor nordestino, &nbsp;um p\u00fablico historicamente apaixonado pelo S\u00e3o Jo\u00e3o. Mais do que uma mudan\u00e7a est\u00e9tica, a edi\u00e7\u00e3o especial da lata, que chega em dois modelos, \u00e9 um s\u00edmbolo de pertencimento e uma homenagem \u00e0 riqueza cultural da regi\u00e3o Nordeste.<\/p>\n\n\n\n<p>Como parte desse compromisso com a cultura popular, a Ambev j\u00e1 investiu mais de 89 milh\u00f5es de reais em festas pelo Nordeste, valorizando a cultura brasileira e a tradi\u00e7\u00e3o das festas nordestinas.<\/p>\n\n\n\n<p>Dispon\u00edvel nos principais pontos de venda do Nordeste e em todas as festas patrocinadas pela marca, a novidade promete ser protagonista nas comemora\u00e7\u00f5es deste ano, n\u00e3o s\u00f3 pelo visual mas sobretudo pelo sabor leve e cremoso. Com isso, Brahma segue como a escolha ideal para brindar a temporada mais acolhedora do calend\u00e1rio festivo nordestino.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>S\u00c3O LU\u00cdS &#8211; Com a cara do Nordeste e a alma dos arraiais, Brahma apresenta sua nova edi\u00e7\u00e3o limitada de [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16110","post","type-post","status-publish","format-standard","hentry","category-sem-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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