{"id":17097,"date":"2025-10-27T09:19:56","date_gmt":"2025-10-27T12:19:56","guid":{"rendered":"https:\/\/www.blogsoestado.com\/evandrojunior\/?p=17097"},"modified":"2025-10-27T09:19:58","modified_gmt":"2025-10-27T12:19:58","slug":"o-boticario-inova-a-perfumaria-floral-com-acorde-olfativo-inedito","status":"publish","type":"post","link":"https:\/\/www.blogsoestado.com\/evandrojunior\/2025\/10\/27\/o-boticario-inova-a-perfumaria-floral-com-acorde-olfativo-inedito\/","title":{"rendered":"O Botic\u00e1rio inova a perfumaria floral com acorde olfativo in\u00e9dito\u00a0"},"content":{"rendered":"\n
\"\"
Floratta \u00c9 a marca de perfumaria feminina Top of Mind do Brasil<\/strong><\/figcaption><\/figure>\n\n\n\n

S\u00c3O LU\u00cdS<\/strong> – Floratta, a marca de perfumaria feminina Top of Mind do Brasil, que celebra 30 anos e \u00e9 refer\u00eancia em fragr\u00e2ncias florais, apresenta\u00a0Floratta Rose Bouquet, uma cria\u00e7\u00e3o que traz o romantismo em sua forma mais sofisticada e inaugura um novo cap\u00edtulo na hist\u00f3ria da marca, a cria\u00e7\u00e3o de um\u00a0acorde olfativo in\u00e9dito\u00a0que traduz o DNA de Floratta.<\/p>\n\n\n\n

Juliette Karagueuzoglou, da IFF, \u00e9 a perfumista respons\u00e1vel por Floratta Rose Bouquet, inspirada na ic\u00f4nica fragr\u00e2ncia Floratta Rose. Partindo de\u00a0uma tr\u00edade de Rosas Damascenas, a novidade apaixonante com um buqu\u00ea vibrante e luminoso, ganha forma a cada nota e foi pensada como um gesto de carinho \u2013 o brilho da bergamota da Sic\u00edlia, o toque suculento da pera, o cora\u00e7\u00e3o com as diferentes facetas da rosa damascena, e o abra\u00e7o confort\u00e1vel das madeiras e do \u00e2mbar ao final \u2013 coroada com a nova assinatura de Floratta.<\/p>\n\n\n\n

O frasco, de design modernizado e inspirado no romantismo contempor\u00e2neo, reflete as m\u00faltiplas facetas do amor em linhas curvas e delicadas. O destaque vai para o floral gravado no vidro, que foi revisitado e criado pela artista Let\u00edcia Baechtold, e representa a uni\u00e3o entre as flores de destaque do acorde de Floratta, a Rosa e a Gard\u00eania.<\/p>\n\n\n\n

\u201cFloratta re\u00fane gera\u00e7\u00f5es de\u00a0lovers\u00a0<\/em>h\u00e1 30 anos e se renova pelo contato direto com as consumidoras, sempre atenta \u00e0s necessidades delas. Exemplo disso \u00e9 a adapta\u00e7\u00e3o do frasco, cuja moderniza\u00e7\u00e3o traz o floral e o romantismo de forma ainda mais clara e sofisticada e teve a valida\u00e7\u00e3o de mais de mil consumidoras. Floratta Rose Bouquet \u00e9 uma celebra\u00e7\u00e3o a essa marca ic\u00f4nica e traz consigo outro marco importante: a assinatura de um acorde floral in\u00e9dito, que estar\u00e1 presente como cora\u00e7\u00e3o olfativo nos pr\u00f3ximos lan\u00e7amentos da marca\u201d, explica\u00a0Fernanda Marques, diretora de Marketing de Perfumaria Feminina do Botic\u00e1rio.<\/p>\n\n\n\n

Assinatura de C\u00e9sar Veiga<\/strong><\/p>\n\n\n\n

O novo acorde olfativo de Floratta \u00e9 assinado por\u00a0C\u00e9sar Veiga, perfumista t\u00e9cnico do Grupo Botic\u00e1rio,\u00a0em\u00a0parceria com Natasha C\u00f4t\u00e9, da IFF, numa cocria\u00e7\u00e3o a partir da t\u00e9cnica propriet\u00e1ria da marca, a\u00a0Green In, que associa processos sustent\u00e1veis e alta tecnologia para aprimorar a extra\u00e7\u00e3o e recria\u00e7\u00e3o de aromas. A captura de mol\u00e9culas arom\u00e1ticas acontece diretamente das flores vivas, revelando nuances imposs\u00edveis de serem obtidas por m\u00e9todos tradicionais. O novo acorde traz a\u00a0pot\u00eancia da Gard\u00eania e a delicadeza da Rosa\u00a0e representa o DNA da marca, traduzindo o florescer e o romantismo feminino em novas cria\u00e7\u00f5es \u00fanicas.

\u201cSer parte da hist\u00f3ria da perfumaria do Botic\u00e1rio e acompanhar as evolu\u00e7\u00f5es de Floratta desde seu in\u00edcio me conecta de forma genu\u00edna e afetiva \u00e0 marca. E \u00e9 um marco ter a minha primeira assinatura olfativa como perfumista, com a co cria\u00e7\u00e3o do novo acorde de Floratta, que define o DNA da marca e d\u00e1 continuidade ao legado que estamos construindo h\u00e1 30 anos\u201d, finaliza\u00a0C\u00e9sar Veiga, perfumista do Grupo Botic\u00e1rio.<\/p>\n\n\n\n


At\u00e9 o dia 2 de novembro, os produtos da linha Floratta Rose Bouquet estar\u00e3o com\u00a0desconto de at\u00e9 18%\u00a0em todas as lojas f\u00edsicas do pa\u00eds, no e-commerce, al\u00e9m do app do Botic\u00e1rio, para as vers\u00f5es Android e iOS, e via revendedores pelo Encontre Botic\u00e1rio. Tamb\u00e9m \u00e9 poss\u00edvel fazer pedidos pelo WhatsApp (0800 744 0010) \u2013 contato oficial e seguro \u2013 diretamente na plataforma do dispositivo. <\/p>\n","protected":false},"excerpt":{"rendered":"

S\u00c3O LU\u00cdS – Floratta, a marca de perfumaria feminina Top of Mind do Brasil, que celebra 30 anos e \u00e9 […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-17097","post","type-post","status-publish","format-standard","hentry","category-sem-categoria"],"yoast_head":"\nO Botic\u00e1rio inova a perfumaria floral com acorde olfativo in\u00e9dito\u00a0 - Evandro Junior<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blogsoestado.com\/evandrojunior\/2025\/10\/27\/o-boticario-inova-a-perfumaria-floral-com-acorde-olfativo-inedito\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O Botic\u00e1rio inova a perfumaria floral com acorde olfativo in\u00e9dito\u00a0 - Evandro Junior\" \/>\n<meta property=\"og:description\" content=\"S\u00c3O LU\u00cdS – Floratta, a marca de perfumaria feminina Top of Mind do Brasil, que celebra 30 anos e \u00e9 […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.blogsoestado.com\/evandrojunior\/2025\/10\/27\/o-boticario-inova-a-perfumaria-floral-com-acorde-olfativo-inedito\/\" \/>\n<meta property=\"og:site_name\" content=\"Evandro Junior\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-27T12:19:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-27T12:19:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.blogsoestado.com\/evandrojunior\/wp-content\/uploads\/sites\/3\/2025\/10\/image-1-1.png\" \/>\n<meta name=\"author\" content=\"Evandro Junior\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Evandro Junior\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.blogsoestado.com\/evandrojunior\/2025\/10\/27\/o-boticario-inova-a-perfumaria-floral-com-acorde-olfativo-inedito\/\",\"url\":\"https:\/\/www.blogsoestado.com\/evandrojunior\/2025\/10\/27\/o-boticario-inova-a-perfumaria-floral-com-acorde-olfativo-inedito\/\",\"name\":\"O Botic\u00e1rio inova a perfumaria floral com acorde olfativo in\u00e9dito\u00a0 - Evandro Junior\",\"isPartOf\":{\"@id\":\"https:\/\/www.blogsoestado.com\/evandrojunior\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.blogsoestado.com\/evandrojunior\/2025\/10\/27\/o-boticario-inova-a-perfumaria-floral-com-acorde-olfativo-inedito\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.blogsoestado.com\/evandrojunior\/2025\/10\/27\/o-boticario-inova-a-perfumaria-floral-com-acorde-olfativo-inedito\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.blogsoestado.com\/evandrojunior\/wp-content\/uploads\/sites\/3\/2025\/10\/image-1-1.png\",\"datePublished\":\"2025-10-27T12:19:56+00:00\",\"dateModified\":\"2025-10-27T12:19:58+00:00\",\"author\":{\"@id\":\"https:\/\/www.blogsoestado.com\/evandrojunior\/#\/schema\/person\/3e6c3d8dbb740d1c6878ebc935cfb3be\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.blogsoestado.com\/evandrojunior\/2025\/10\/27\/o-boticario-inova-a-perfumaria-floral-com-acorde-olfativo-inedito\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.blogsoestado.com\/evandrojunior\/2025\/10\/27\/o-boticario-inova-a-perfumaria-floral-com-acorde-olfativo-inedito\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.blogsoestado.com\/evandrojunior\/2025\/10\/27\/o-boticario-inova-a-perfumaria-floral-com-acorde-olfativo-inedito\/#primaryimage\",\"url\":\"https:\/\/www.blogsoestado.com\/evandrojunior\/wp-content\/uploads\/sites\/3\/2025\/10\/image-1-1.png\",\"contentUrl\":\"https:\/\/www.blogsoestado.com\/evandrojunior\/wp-content\/uploads\/sites\/3\/2025\/10\/image-1-1.png\",\"width\":790,\"height\":592,\"caption\":\"Floratta \u00c9 a marca de perfumaria feminina Top of Mind do Brasil\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.blogsoestado.com\/evandrojunior\/2025\/10\/27\/o-boticario-inova-a-perfumaria-floral-com-acorde-olfativo-inedito\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/www.blogsoestado.com\/evandrojunior\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"O Botic\u00e1rio inova a perfumaria floral com acorde olfativo in\u00e9dito\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.blogsoestado.com\/evandrojunior\/#website\",\"url\":\"https:\/\/www.blogsoestado.com\/evandrojunior\/\",\"name\":\"Evandro Junior\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.blogsoestado.com\/evandrojunior\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.blogsoestado.com\/evandrojunior\/#\/schema\/person\/3e6c3d8dbb740d1c6878ebc935cfb3be\",\"name\":\"Evandro Junior\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.blogsoestado.com\/evandrojunior\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f80a03a2294a580cd2318bfb459bf354cfa8be661ef3d95b542cf9a04af8d129?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f80a03a2294a580cd2318bfb459bf354cfa8be661ef3d95b542cf9a04af8d129?s=96&d=mm&r=g\",\"caption\":\"Evandro Junior\"},\"url\":\"https:\/\/www.blogsoestado.com\/evandrojunior\/author\/evandrojunior\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"O Botic\u00e1rio inova a perfumaria floral com acorde olfativo in\u00e9dito\u00a0 - Evandro Junior","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.blogsoestado.com\/evandrojunior\/2025\/10\/27\/o-boticario-inova-a-perfumaria-floral-com-acorde-olfativo-inedito\/","og_locale":"pt_BR","og_type":"article","og_title":"O Botic\u00e1rio inova a perfumaria floral com acorde olfativo in\u00e9dito\u00a0 - Evandro Junior","og_description":"S\u00c3O LU\u00cdS – Floratta, a marca de perfumaria feminina Top of Mind do Brasil, que celebra 30 anos e \u00e9 […]","og_url":"https:\/\/www.blogsoestado.com\/evandrojunior\/2025\/10\/27\/o-boticario-inova-a-perfumaria-floral-com-acorde-olfativo-inedito\/","og_site_name":"Evandro Junior","article_published_time":"2025-10-27T12:19:56+00:00","article_modified_time":"2025-10-27T12:19:58+00:00","og_image":[{"url":"https:\/\/www.blogsoestado.com\/evandrojunior\/wp-content\/uploads\/sites\/3\/2025\/10\/image-1-1.png","type":"","width":"","height":""}],"author":"Evandro Junior","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Evandro Junior","Est. tempo de leitura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.blogsoestado.com\/evandrojunior\/2025\/10\/27\/o-boticario-inova-a-perfumaria-floral-com-acorde-olfativo-inedito\/","url":"https:\/\/www.blogsoestado.com\/evandrojunior\/2025\/10\/27\/o-boticario-inova-a-perfumaria-floral-com-acorde-olfativo-inedito\/","name":"O Botic\u00e1rio inova a perfumaria floral com acorde olfativo in\u00e9dito\u00a0 - Evandro Junior","isPartOf":{"@id":"https:\/\/www.blogsoestado.com\/evandrojunior\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.blogsoestado.com\/evandrojunior\/2025\/10\/27\/o-boticario-inova-a-perfumaria-floral-com-acorde-olfativo-inedito\/#primaryimage"},"image":{"@id":"https:\/\/www.blogsoestado.com\/evandrojunior\/2025\/10\/27\/o-boticario-inova-a-perfumaria-floral-com-acorde-olfativo-inedito\/#primaryimage"},"thumbnailUrl":"https:\/\/www.blogsoestado.com\/evandrojunior\/wp-content\/uploads\/sites\/3\/2025\/10\/image-1-1.png","datePublished":"2025-10-27T12:19:56+00:00","dateModified":"2025-10-27T12:19:58+00:00","author":{"@id":"https:\/\/www.blogsoestado.com\/evandrojunior\/#\/schema\/person\/3e6c3d8dbb740d1c6878ebc935cfb3be"},"breadcrumb":{"@id":"https:\/\/www.blogsoestado.com\/evandrojunior\/2025\/10\/27\/o-boticario-inova-a-perfumaria-floral-com-acorde-olfativo-inedito\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.blogsoestado.com\/evandrojunior\/2025\/10\/27\/o-boticario-inova-a-perfumaria-floral-com-acorde-olfativo-inedito\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.blogsoestado.com\/evandrojunior\/2025\/10\/27\/o-boticario-inova-a-perfumaria-floral-com-acorde-olfativo-inedito\/#primaryimage","url":"https:\/\/www.blogsoestado.com\/evandrojunior\/wp-content\/uploads\/sites\/3\/2025\/10\/image-1-1.png","contentUrl":"https:\/\/www.blogsoestado.com\/evandrojunior\/wp-content\/uploads\/sites\/3\/2025\/10\/image-1-1.png","width":790,"height":592,"caption":"Floratta \u00c9 a marca de perfumaria feminina Top of Mind do Brasil"},{"@type":"BreadcrumbList","@id":"https:\/\/www.blogsoestado.com\/evandrojunior\/2025\/10\/27\/o-boticario-inova-a-perfumaria-floral-com-acorde-olfativo-inedito\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.blogsoestado.com\/evandrojunior\/"},{"@type":"ListItem","position":2,"name":"O Botic\u00e1rio inova a perfumaria floral com acorde olfativo in\u00e9dito\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/www.blogsoestado.com\/evandrojunior\/#website","url":"https:\/\/www.blogsoestado.com\/evandrojunior\/","name":"Evandro Junior","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.blogsoestado.com\/evandrojunior\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/www.blogsoestado.com\/evandrojunior\/#\/schema\/person\/3e6c3d8dbb740d1c6878ebc935cfb3be","name":"Evandro Junior","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.blogsoestado.com\/evandrojunior\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f80a03a2294a580cd2318bfb459bf354cfa8be661ef3d95b542cf9a04af8d129?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f80a03a2294a580cd2318bfb459bf354cfa8be661ef3d95b542cf9a04af8d129?s=96&d=mm&r=g","caption":"Evandro Junior"},"url":"https:\/\/www.blogsoestado.com\/evandrojunior\/author\/evandrojunior\/"}]}},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.blogsoestado.com\/evandrojunior\/wp-json\/wp\/v2\/posts\/17097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.blogsoestado.com\/evandrojunior\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.blogsoestado.com\/evandrojunior\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.blogsoestado.com\/evandrojunior\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.blogsoestado.com\/evandrojunior\/wp-json\/wp\/v2\/comments?post=17097"}],"version-history":[{"count":0,"href":"https:\/\/www.blogsoestado.com\/evandrojunior\/wp-json\/wp\/v2\/posts\/17097\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.blogsoestado.com\/evandrojunior\/wp-json\/wp\/v2\/media?parent=17097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.blogsoestado.com\/evandrojunior\/wp-json\/wp\/v2\/categories?post=17097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.blogsoestado.com\/evandrojunior\/wp-json\/wp\/v2\/tags?post=17097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}